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AMEP Lubricants Brand Marketing Manager
Job Information | |
---|---|
Location | Engineering Recruitment in SA, Western Cape |
Salary | R2 million - R1800000 |
Job Type | Permanent |
Education | Degree/Diploma in Marketing |
Experience | 10 + years |
Reference | MG - ALBM |
energy.jobs(at)hireresolve.com | |
Fax | 0866225400 |
Job Description
This position is responsible for the development of the entire marketing mix (product, promotion, people, price & place). Not only is the role of strategic significance, but also responsible for execution of brand initiatives. The role requires a high degree of collaboration with global, regional and local resources to ensure seamless execution. Understanding execution through the value chain is also critical.
Required Qualifications:
• Degree/Diploma in Marketing
• Experience in the following fields is critical:
• Lubricants Experience
• Brand Marketing/Media Experience
• Market Research Experience
• Strategic Planning Experience
• Project Management Experience
• Ability to influence & collaborate also critical
Responsibilities for this position may include but are not limited to:
Leads the planning, execution & evaluation of Brand activities for AMEP in order to achieve business plan commitments & growth objectives:
• Leads annual Sales & Marketing Planning process for Region
• Leads the Customer Value Proposition development for AMEP
• Leads Market Research projects to provide in depth understanding of market, technology, competitors, customers, consumers & products for Region
• Collaborates with Lubricants Marketing on Global Brand & Sector development for market area
• Collaborates with International Products, Finished Lubricants Sales, Regional Channel Manager & Supply Chain to ensure alignment and seamless execution between Brand, Sales & Channel - regular status meetings with Regional Channel counterpart
• Accountable for annual Integrated Marketing Calendar (IMC) for market area
• Accountable for annual Media Plan recommendation for market area
• Oversee the adaptation, development & production of all Advertising, PR, End Consumer Promotions, POS, Collateral, Product Literature & Sponsorship materials
• Accountable for on time in full (OTIF) execution of all Brand related activities for Market Area
• Accountable for ensuring Volume forecasts for all Brand related activities
• Accountable to Forecast, Track & Review return on A&SP investment (ASP Tracking Tool & Brand Health Metrics) by analyzing Management Operating System (MOS) volume/profitability data
• Leads development of Regional Product Line development for market area
• Assigns resources to Product Line/Packaging projects within market area with varying levels of complexity
• Leads CIP project execution for Region
• Leads value chain integration & collaboration
• Accountable for Compliance with Marketing Management System & Advertising Compliance Process (ACP)
• Accountable for ensuring Legal, Technical & Regional Marketing Manager Creative approval in SharePoint before executing any brand activity
• Executes all brand activities in accordance with brand standards & guidelines
• Manages Brand Marketing Team
Should you meet the requirements for this position, please email your CV to energy.jobs@hireresolve.com or contact Meghan or Esté on 021 551 8638.
Correspondence will only be conducted with short listed candidates. Should you not hear from us within 3 days, please consider your application unsuccessful.
or email us: energy.jobs(at)hireresolve.com